A “location” portrait is where the subject is set in a location or backdrop that tells part of the story. An example would be the person in their office. “Location” photography can be very effective in advertising, brochures, and web sites.
-Consult with your marketing people and photographer to see what will be best for you.
-Choose a location or digital backdrop that will set the stage but not distract from the subject.
-The photographer may have to scout the location before the session.
-Some locations may require a permit from the city or property owner. Some places such as Federal buildings prohibit photography. Make sure ahead of time.
-Additional lighting may have to be brought in.
-What is the weather forecast if outside?
Consider the pros and cons.
-When on location, the session is controlled by the environment as noted above.
-In the studio, work has a more controlled environment.
-In a natural location, the person may feel more at home (such as in his office) and the look can be more natural
-In a studio the person may feel less comfortable and there is a need to make a set with props, use digital backdrops etc.